IMPACT STORY >>> FRESHWATER PLAZA 2018-04-17T01:26:17+00:00

Project Description


Freshwater Plaza

Developed by Wangard Partners, Freshwater Plaza is a four-phase, urban brownfield redevelopment located in Walker’s Point, a transitional neighborhood just 1.3 miles south of downtown in the heart of Milwaukee’s Hispanic community. It will serve as the gateway to the neighborhood and to the University of Wisconsin-Milwaukee’s School of Freshwater Sciences directly to the east, and as a catalyst for the neighborhood by providing a reputable, high-quality grocer along with local, national and regional retailers. The project is located in the Transform Milwaukee corridor, a public-private initiative that leverages Milwaukee’s workforce, industrial strengths and transportation assets to expand community investments, increase business development, boost job creation and strengthen neighborhoods.

Impact Seven’s $4 million loan provides critical gap financing needed to complete Phase Three of the project. With a total development cost of $16.2 million, this phase consists of 16,500 square feet of retail space and 72 apartments, 20% of which are set aside for lower income residents. Impact Seven is also providing gap financing for Phase One, which includes the Cermak Fresh Market grocery store.

Total Project Cost
Impact Seven Investment

Impact Seven’s Role



Milwaukee, WI

Project Type

Urban Brownfield Redevelopment

Funding Sources/Partners

Tri City National Bank
City of Milwaukee TIF
Developer Equity
NMTC Equity
Brownfield Grant